Noyz announced a first-of-its-kind partnership with country artist Ella Langley. 

Together, they introduce Be Her Eau de Parfum: a lyric-inspired fragrance concept that reflects a new era of artist-led collaboration, where scent becomes an extension of music, identity, and self-expression.

Malena Higuera, CEO of Noyz, commented,

“From the beginning, Noyz was built on the idea that fragrance should reflect real life, raw, emotional, and deeply personal. This partnership with Ella represents a new model for how scent can come to life, where it’s not inspired by an artist, but created with them. Be Her translates her lyrics, her perspective, and her sense of identity into something tangible. It’s a reflection of where fragrance is going. More expressive, more collaborative, and more storytelling than ever before.”

About the Be Her Scent

Rooted in Ella Langley’s songwriting and emotional point of view, Be Her is directly woven from her lyrics, most notably the line, “I just wanna be her so bad, it hurts so bad,” translating the idea of becoming into scent. 

Langley worked closely with renowned Robertet perfumer Jérôme Epinette, who also developed the broader Noyz fragrance collection, to bring her vision to life. 

Over the course of more than ten iterations, Langley and Epinette refined the fragrance together, ensuring it authentically captured her voice, energy, and the emotional duality present in her music. 

The result is a warm, rich floral that feels both intimate and self-assured, mirroring the imperfect, messy, and real moments that define Noyz as a brand.

The Eau de Parfume opens with violet, peony, and bergamot, settling into tobacco accord, and melting into a base of cashmere woods and salted amber. 

Universally wearable and gender-neutral, Be Her is designed not for a moment, but for a mindset, an invitation to step into the version of yourself you want to be.

Campaign Details

The partnership unfolds as a multi-phase launch anchored in music, community, and real-time discovery. 

Beginning in February, Noyz and Langley dropped teasers to the partnership in the Be Her music video, building anticipation alongside the release of her new album Dandelion.